At the main junctions of the Tel Aviv, the bus stops, and other crowded areas, a small child tells everyone, “Sshhhh!!! …. Take off one day of rest!”
This is the face of a new campaign run by Chabad of Tel Aviv to encourage local residents to observe Shabbos. Personal letters and explanatory materials were recently posted in around 165,000 mailboxes throughout the city. The program has now moved into high gear, with new flyers posted around town.
This means that millions of visitors as well as local residents will see the flyers and advertisements and absorb the message of Shabbos. Already on the second day of the campaign, shliach Rabbi Yechezkel Gewirtz of the Chabad House in Tel Aviv repoted that he has received thousands of inquiries and his internet site has received many hits as well as questions and appeals for advice on how to keep Shabbos.
The campaign was initially launched in response to a drive by other residents of Tel Aviv to run transportation services on Shabbos. Chabad prefers to work in a positive way to spread light, and this new campaign, devised by head shliach Rabbi Yosef Gerlitzky, definitely seems to be successful.
(SOURCE & PHOTOS: COL.ORG.IL)